Our Story
Kraftique Bliss is a passion project founded by Swati Ranade, a career biotechnologist whose love for handcrafted artistry was born at a young age in her mother’s studio—a vibrant space alive with tailoring, batik, painting, macramé, and more. Even as she dedicated over 25 years to a career in biotechnology, her heart remained closely tied to the world of handmade beauty—the textures, techniques, and timeless stories woven into artisanal traditions. Kraftique Bliss is her vision brought to life: a brand shaped by intuition, refined by experience, where every piece is thoughtfully curated to honor cultural legacy and timeless elegance.
Equally rooted in her upbringing were the quiet rituals of Ayurvedic living—daily practices, healing herbs, and massage traditions—which became harder to access in the rhythm of modern life abroad. Her desire to reconnect with these grounding rituals and to democratize them in a practical, beautiful way inspired her to expand Kraftique Bliss into Ayurveda-inspired wellness, blending heritage with modern simplicity for everyday living.
Today, through Kraftique Bliss, we are proud to collaborate with artisans across India who preserve traditional techniques passed down through generations. We curate ethically sourced, carefully crafted pieces that are rich with meaning. Every purchase from us supports these artisanal livelihoods and helps keep traditional skills alive, making you a part of this noble cause and a member of our global artisan community.
This same spirit of intentionality shapes our approach to wellness. Our Ayurveda-inspired herbal line, “UNSTKK Herbal,” created in collaboration with Nanal Food & Pharma, aims to make time-honored rituals more accessible to the rhythms of modern life. It offers simple, heritage-rooted self-care products that support well-being through a natural and holistic approach to wellness.